Charlton Athletic are delighted to announce a new partnership with Westbury FM, marking a significant step in its commitment to both football excellence and community engagement.
As part of this agreement, Westbury FM will serve as the official sleeve sponsor of Charlton Athletic Women, while also supporting vital community initiatives through Charlton Athletic Community Trust (CACT).
This partnership underscores a shared dedication to creating opportunities both on and off the pitch. Westbury FM will be a cornerstone partner in Charlton’s 'Valley of Dreams' initiative.
Empowering Future Generations Through Community Initiatives
In collaboration with CACT, Westbury FM will play a crucial role in 'Pathway to Work', an experience programme aimed at young people from CACT’s mental health, youth services, and early intervention programmes. Through hands-on training and mentorship, this initiative will provide invaluable career development opportunities for individuals looking to enter the workforce, particularly in the Royal Borough of Greenwich and the London Borough of Bexley.
Westbury FM’s commitment extends beyond sponsorship, ensuring young people have access to real-world job experience and the guidance they need to build successful careers.
Backing Women in Sport and Industry
A key aspect of this partnership is Westbury FM’s sponsorship of Charlton Athletic Women, with their brand proudly featured on the sleeve of the women’s first-team shirts for all league and cup fixtures. This collaboration also includes mentorship and career guidance for Charlton Athletic Women’s players and academy squads, with a focus on female leadership and representation in traditionally male-dominated industries.
Through this initiative, Westbury FM aims to support and inspire the next generation of female leaders, both in sport and the workplace.
Strategic Partnership with Measurable Impact
Beyond the direct sponsorship, this collaboration will feature matchday branding and digital content showcasing the positive impact of Westbury FM’s support. Additionally, CACT will provide social value calculations to measure the impact of Westbury FM’s investment.
Barry Higson, Head of Commercial at Charlton Athletic, said: "We are delighted to welcome Westbury FM as a key partner of both Charlton Athletic and our Community Trust. Their investment goes beyond football - it is about creating opportunities, supporting young people, and driving meaningful change. We are excited to work together to make a lasting impact."
Jason Morgan MBE, CEO of Charlton Athletic Community Trust, added: "At CACT, we are committed to providing young people with pathways to employment and opportunities to develop key skills that can shape their futures. Westbury FM’s investment in the ‘Pathway to Work’ programme will be life-changing for many young people, helping them gain experience, confidence, and a route into employment. We are delighted to have them on board and look forward to seeing the positive impact of this partnership."
Sonia Murton, MD at Westbury FM, commented: "Partnering with Charlton Athletic and CACT allows us to not only support a club with a rich community history but also to help shape the future of young people through career pathways and mentorship. We believe in giving back to the communities we serve, and this partnership is a perfect example of that commitment.
"Our role at Westbury FM will be to offer work experience opportunities and support the transition of these young individuals into paid apprenticeships. I am truly thrilled to be part of this initiative, marking an important milestone for Westbury as we welcome CACT as one of our first charitable partners - hopefully, the first of many!"
This partnership marks the beginning of an exciting journey between Charlton Athletic, CACT, and Westbury FM, driving positive change both within football and the wider community.
