Charlton Athletic are delighted to announce a dynamic new partnership with Pukka for the 2024/25 season. This collaboration will see the renowned pie brand sold throughout The Valley and in the club’s new Fan Zone, offering supporters an enhanced matchday experience with a variety of exciting flavours and products.
In addition to bringing Pukka's famous pies to the stadium, this partnership extends far beyond the traditional. Charlton Athletic, in collaboration with Footballco, will be working closely with Pukka to develop engaging, branded content that captures the spirit of the club and its community. This unique content will not only highlight the shared values of all three partners but also create significant reach and engagement among fans and beyond.
Barry Higson, Head of Commercial at Charlton Athletic, expressed his enthusiasm for the partnership, stating: "We are absolutely delighted to welcome a brand as iconic as Pukka to The Valley for the upcoming season. This partnership is about more than just selling pies - it’s about collaborating to create something truly special for our fans. By working with Pukka and Footballco, we’re excited to develop tailored content that resonates with supporters and amplifies the Charlton Athletic story far and wide. This collaboration marks the first step in what will be a long and successful journey with Footballco, and we can’t wait to share more details in the near future."
Nik Jones from Pukka added: “We are delighted to be working with both Charlton Athletic and Footballco in a joint partnership for the 2024/25 season. To be working with a club with such great connections into the local community fits perfectly with our brand values, and so we are excited to help share the stories from the people and communities that are close to the club with the help of the Footballco team. It is an honour to work with the EFL Community Club of the season for 2024/25, and we are eager to support them this season in continuing their fantastic work."
Ben Honeyman, Head of Global Football Partnerships at Footballco, said: “We're excited to work with Charlton Athletic and Pukka to bring the club's stories and those of its passionate and diverse fanbase to life. This partnership demonstrates the value of our unique partnership, and we're looking forward to seeing the work resonate with the club's fans and beyond.”
Fans can look forward to enjoying Pukka's signature pies at The Valley, making every matchday even more special. With exciting new flavours and exclusive surprises in store, this partnership promises to bring something unique to the Charlton Athletic experience.
If you’re interested in working with Charlton Athletic on a commercial level, please contact the club's commercial team at sales@cafc.co.uk.
