Supporters can now enjoy 50 percent off the Addicks' 2021/22 home and away shirts in the club's Valley Superstore.
Available both in-store and online, the mark-off sees adult shirts reduced to just £25 while all junior sizes are now available from £22.50.
Meanwhile, fans can take 60 percent off all 2021/22 goalkeeper kit and there is also a 50 percent reduction on all of the Addicks' 2021/22 training wear.
Valley Superstore is open from 9.30am until 5pm on weekdays and from 10am until 4pm on Saturdays*.
* On home matchdays, the club shop will be operational from 10am until 3pm before opening for an additional 30 minutes after the full-time whistle.
To visit the online club shop, please click here.