Matchday Activations

Brand activation opportunities at Charlton Athletic

Charlton Athletic offers dynamic and impactful matchday activation opportunities designed to connect your brand directly with our passionate fanbase. With the buzz of matchday and a stadium filled with 16,000 loyal supporters on average, The Valley is the perfect setting to create unforgettable experiences for your brand.

Engage with 16,000 fans on matchdays

Matchdays at The Valley are electric, with thousands of enthusiastic supporters coming together to celebrate their love for Charlton Athletic. This vibrant atmosphere provides an unparalleled opportunity to showcase your brand and engage directly with a dedicated audience.

Customisable matchday activation opportunities

Our tailored matchday activations include:

• Interactive fan experiences: Bring your brand to life with exciting activities such as half-time challenges, branded photo booths, or Fan Zones that enhance the matchday experience
• Matchday promotions: Engage with fans through giveaways, product sampling, or competitions in high-traffic areas around the stadium
• Brand presence in the Fan Zone: Use The Valley’s Fan Zone to create a buzz with branded pop-ups, interactive displays, and on-the-spot promotions
• On-pitch activations: Make a statement with on-pitch activities, including branded half-time games or mascot sponsorships
• Stadium branding opportunities: Elevate your brand with prominent placement on big screens, LED boards, and programme advertisements, ensuring visibility to fans in the stadium and those watching on broadcast or social media

Why activate at Charlton on matchdays?

• High engagement: Matchdays are when our fans are at their most attentive and emotionally connected, creating the perfect environment to interact with your brand
• Massive reach: Engage with 16,000+ matchday attendees, as well as the extended audience reached through social media and digital channels
• Memorable experiences: Matchday activations are designed to leave a lasting impression on fans, ensuring your brand is associated with excitement and enjoyment

Be part of The Valley matchday magic

Whether you're looking to create a standout fan experience, drive awareness through branding, or connect with fans in the fanzone, Charlton Athletic can help your brand shine on matchdays.

Book your matchday activation today: Email sales@cafc.co.uk to explore matchday activation opportunities and start creating unforgettable experiences with Charlton Athletic.

Turn matchday energy into your brand’s success at The Valley!